It’s been a busy and exciting start to 2020 for the Make An Entrance team as we kicked off the New Year with a visit to Hannover in Germany for DOMOTEX – the flooring industry’s leading international trade fair which brings together exhibitors and visitors from across the world.

Our two co-directors Sam and Stuart attend the exhibition each year to gain an insight into all the latest industry trends, meet suppliers and network with businesses from around the world.

Sam and Stuart Burlton at Domotex

Our two co-directors Sam and Stuart exploring the halls of Domotex

What is DOMOTEX?

DOMOTEX is a trade fair run by Deutsche Messe – a leading global producer of capital goods trade fairs. The DOMOTEX exhibition is an annual event which takes place in January at the Deutsche Messe AG exhibition and trade centre in Hannover, Germany.

Exhibitors and visitors from all over the world attend the three-day event. They visit to find out about the latest trends, innovative ideas and developments in the flooring industry. The event also offers businesses the opportunity to network with smaller firms or larger enterprises as well as suppliers.

On average, the event welcomes around 1,400 exhibitors from over 60 nations; over two thirds of visitors come from outside Germany – and more than half of them come from outside the EU.

Why did we go?

During the exhibition, Hannover serves as the international centre for the flooring sector. It offers the ideal opportunity for businesses like ours to broaden their knowledge and connections within the industry.

We currently source raw materials for our products from companies across Europe and as far away as India and Sri Lanka. Our visit to Germany was to meet a range of potential new suppliers. We were very excited by some of the products which we are hoping to add to our range throughout the year.

Spinning Silk by Hand

So many interesting things to see. This man was spinning silk into yarn using traditional equipment.


The keynote theme of this year’s expo was ATMYSPHERE. It’s based on the concept of using flooring to create a sense of well-being. With a focus on encouraging green living through the work that we do.

For many people a doormat is only for covering the floor and wiping your feet on. But to us, a doormat has the potential to add style and character to any home.

After all, we have to live with the flooring choices not only in our homes but also in our workplaces. So why shouldn’t they benefit our well-being and the environment too?

This concept really resonated with us. One our main aims for 2020 is to increase our sustainable practices and the eco credentials of our products.

Many of our doormats are already made from eco-friendly coir fibre.   This is produced using the fibrous husk that surrounds coconuts – a completely biodegradable material. Which means that it can be thrown on the compost at the end of its life.

As a result of our visit, we’re looking forward to implementing what we’ve learnt at DOMOTEX to offer even more eco-friendly products very soon – watch this space!